Expanding into the Philippine Market | Showcasing at WORLDBEX
As a professional manufacturer specializing in water-based Paint and Coating for 12 years, Vissney Building Paint focuses on the research and production of high-performance architectural coatings, including interior and exterior wall coatings, floor coatings, latex paint, waterproof coatings, and roof insulation coatings. The founding team of Vissney Building Paint has over 20 years of experience in the industry, bringing deep technical expertise and market insights. Participating in the WORLDBEX exhibition in the Philippines marks a strategic move for Vissney Building Paint to expand into the Southeast Asian market, strengthen collaborations with the local construction industry, and provide premium eco-friendly Paint and Coating solutions.
Arrival in the Philippines | Cultural and Market Insights
Upon arriving in the Philippines, Vissney Building Paint conducted an in-depth study of the local architectural environment and market demands while experiencing the warm hospitality of the Filipino people. Alongside market research, Vissney Building Paint explored the vibrant local cuisine, visiting the popular restaurant Manam and tasting various international delicacies. Through observations of different architectural styles, Vissney Building Paint identified a growing demand in the Philippine market for high-performance, eco-friendly Paint and Coating, particularly in residential, commercial, and infrastructure projects.
Additionally, Vissney Building Paint visited some of the country's iconic structures, such as the Manila Metropolitan Theater, where intricate decorative features highlight the local preference for Texture Paint; the SM Mall of Asia, one of the world's largest shopping centers, which demonstrates the demand for durable and aesthetically appealing exterior wall coatings; and the Basilica del Santo Niño in Cebu, a historic religious site emphasizing the importance of Lime Wash Paint and stone coatings for preservation and restoration. These observations reaffirmed the suitability of high-weather-resistance, anti-stain, and eco-friendly Paint and Coating in the Philippine market.
Exhibition Highlights | Premium Products and Industry Engagement
Booth Setup and Product Showcase
At WORLDBEX, Vissney Building Paint presented 54 meticulously developed sample boards, with a focus on seven flagship product series:
Q1 Series Velvet Paint: Upgraded with advanced technology, offering a more three-dimensional texture, clearer velvet patterns, and a natural light and shadow effect, making it ideal for high-end decorative applications.
6G Paint: Applicable to a variety of surfaces, including cement-based substrates, putty, glass tiles, wood, and stone, providing a seamless and durable finish with easy application.
Microcement: A versatile solution that integrates ceilings, walls, and floors with a seamless finish. It is waterproof and highly suitable for humid environments such as bathrooms.
Lime Wash Paint: An eco-friendly coating solution trending in the market, delivering a unique natural finish favored by designers, particularly for interior walls.
Stone Paint: Known for its excellent weather resistance and anti-stain properties, making it an ideal choice for premium indoor and outdoor applications.
Texture Paint: One of the most well-received products at the exhibition, praised for its superior aging resistance, anti-fouling properties, and outstanding weather durability, making it a perfect fit for exterior walls.
Multicolor Stone Paint: The most captivating product among local visitors, suitable for both walls and floors, and applicable in both indoor and outdoor settings, bringing a visually striking effect to architectural spaces.
On-Site Engagement | Industry Collaboration and Business Development
A significant number of students from architecture and interior design academies visited the booth, impressed by the product craftsmanship and capturing photos for reference.
Local construction companies from various regions expressed strong interest in collaboration, with follow-up discussions currently underway.
Exhibition Achievements | Opportunities and Market Analysis
The participation of Vissney Building Paint in WORLDBEX has been a significant success, increasing brand exposure and establishing multiple promising partnerships. A substantial number of potential clients showed interest and engaged in in-depth discussions on future collaborations.
Beyond the exhibition, Vissney Building Paint conducted extensive market research on the Philippine construction industry. A rapid growth in urban infrastructure, commercial real estate, and high-end residential developments has been observed, driving an increasing demand for premium Paint and Coating. However, due to the hot and humid climate, weather resistance and waterproofing are critical factors in material selection. Texture Paint is highly recommended for exterior walls due to its exceptional durability and stain resistance, while Lime Wash Paint is an ideal choice for interior applications, offering breathability, eco-friendliness, and a refined decorative effect. Additionally, waterproof coatings, Microcement, and high-durability coatings present significant market potential.
The WORLDBEX exhibition marks a pivotal step in Vissney Building Paint’s expansion into the Philippine market. Moving forward, Vissney Building Paint will continue to refine market strategies, optimize product portfolios, and collaborate with local partners to deliver advanced, eco-friendly, and long-lasting Paint and Coating solutions, contributing to the sustainable development of the Philippine construction industry.
For more information about Vissney Building Paint products, visit our offcial website: www.vissneycn.com
